Are you the publisher? Claim or contact us about this channel


Embed this content in your HTML

Search

Report adult content:

click to rate:

Account: (login)

More Channels


Channel Catalog


Channel Description:

Breaking News in Advertising, Media and Technology

older | 1 | .... | 3 | 4 | (Page 5)

    0 0

    Internet trolls, as insufferable as they may be, are fairly woven into the fabric of social media. It's hard to actively engage in online spaces without running into at least one, and then you have to decide how you're ultimately going to deal with them. In a new campaign produced by Rodeo Show, it appears...

    0 0

    Tribal Worldwide, a division of Omnicom-owned DDB Worldwide, has been named corporate social media agency of record in the U.S. for AT&T following a review that began around late February or early March. The assignment begins effective immediately. Tribal is opening offices in Dallas and Los Angeles to service the client. An agency spokeswoman said...

    0 0

    Candy ads are supposed to be lighter fare, right? It's candy. It's supposed to be fun. And, one could argue that new work out of Wieden + Kennedy Brazil for Mondelez brand Lacta is fun but, wow, talk about a grim way to market chocolate. "Chocolate World" for the Lacta 5Star bar is a series...

    0 0

    Photos on Facebook's News Feed and when the social network is viewed via virtual reality are going 3D, and people don't even need those cheesy cardboard glasses. The social network announced in a blog post that people can now take photos in portrait mode using their compatible dual-lens smartphones, and those images can be shared...

    0 0

    Rubicon Project and U.K. news title The Guardian have set aside their differences and mutually agreed to resolve their legal disputes that saw them lobby counterclaims in British courts over hidden fees. Last year, The Guardian filed suit against the publicly listed ad-tech company, alleging that Rubicon did not fairly disclose how it made revenues...

    0 0

    Fox Networks Group will finally unveil its new JAZ ("Just the A and Z") pods and Fox Blocks ad offerings on Sunday night--albeit on a smaller scale than had initially been planned. In place of traditional ad breaks, Sunday night's prime-time Fox programming will feature nine JAZ pods--a 60-second pod with just two ads each--and...

    0 0

    Facebook said that the personal information of 14 million users--including their names, contact information, relationship status, religion, birth date, check-in locations and recent searches--had been stolen by hackers in a security breach that the company first made public two weeks ago. In a blog post today, the social media company said another 15 million Facebook...

    0 0

    Nike teamed up with conversational artificial intelligence platform Snaps on a Facebook Messenger bot for its Jordan Brand that it hopes will jump out of the gym among the sneakerhead community. Dan Harbison, global senior director, digital for the Jordan Brand, said his team looks at the two-way conversations enabled by Messenger bots as a...

    0 0

    Since 2016, Disney has encouraged girls to dream of their brightest futures with #DreamBigPrincess, an initiative that aims to inspire the next generation of female trailblazers. This year they've given an inclusive group of young storytellers the opportunity of a lifetime: a chance to direct and produce their own globally released digital shorts with some...

    0 0

    In its second power move of the month, Walmart has acquired intimates brand Bare Necessities for an undisclosed amount. The 20-year old company has more than 100,000 products with over 160 brands, offering products from bras to underwear to sleepwear. Noah Wrubel, CEO and co-founder of Bare Necessities, will wear a dual hat as part...

    0 0

    One of the leading institutions in artificial intelligence research is spending big on a new hub for its study. The Massachusetts Institute of Technology said Monday it will establish a $1 billion interdisciplinary college focused on AI and machine learning thanks to a $350 million donation from Stephen Schwarzman, co-founder and CEO of the private...

    0 0

    Facebook continues to take steps to safeguard the upcoming midterm elections in the U.S., announcing late Monday that it is targeting posts containing misrepresentations about how to vote. Public policy manager Jessica Leinwand said in a Newsroom post that posts with false information about the voting process are now banned, offering as examples claims that...

    0 0

    It's not obvious why full-service influencer agency Obviously got its name--unless you know a certain inside joke. The shop's founder and CEO, Mae Karwowski, said that when she was working at lifestyle site Gilt City, co-workers finished off their summary of what other team members were doing with: "And with social, obviously, Mae is doing...

    0 0

    Perhaps Dunkin' should change its tagline to Running on Blockchain. Early next year, the company, using blockchain technology from a startup called iPowow, will let TV viewers who have watched a commercial enter a code online to get discounts and prizes. Beyond building an engaged and loyal fan base, Dunkin' hopes blockchain can improve its...

    0 0

    Few recent TV shows have exploded on the scene--and then imploded--with the force and speed of ABC's Roseanne revival last spring. The sitcom debuted in March to 18.2 million viewers and a 5.2 rating in the 18-49 demo, making it the most-watched comedy telecast in more than three years, and led all entertainment shows last...

    0 0

    Making courageous moves amid a lot of uncertainty has colored the life of Christene Barberich, the global editor in chief and co-founder of Refinery29, the lifestyle-focused media company. Take, for example, an essay she wrote in 2015 about her five miscarriages. "It was incredibly terrifying, but also liberating," Barberich recalled. "I wrote it for myself...

    0 0

    As Hurricane Michael approached the Florida Panhandle, the Florida Division of Emergency Management tapped a tech company for help. Over the past year, Florida's DEM has worked closely with GasBuddy, a Boston-based app that uses crowdsourced data to identify fuel prices and inform first responders and the public about fuel availability or power outages at...

    0 0

    Anyone with an Instagram account can see that brands are utilizing influencer marketing, but which brands are really capitalizing on it? Influencer marketing platform Mavrck analyzed the categories and brands dominating the trend as well as the growth of the influencer industry overall since 2014. Fashion and apparel is the most common category--or, as Mavrck...

    0 0

    YouTube is launching targeting tools to better help marketers engage with hard-to-reach audiences, a growing problem for marketers eager to engage with viewers abandoning linear TV in droves. The launch, announced today, will give advertisers the ability to engage audiences watching live TV on YouTube as well as those watching on-demand videos on the video-sharing...

    0 0

    For shame, people! You say you have no time to get fit but yet you're frittering away untold hours binge-watching, Twitter warring and Fortnite playing. Just because you sometimes bust a sweat does not make those active pursuits. And, in short, you lie. Orangetheory, the Florida-based fitness studio, is here to call bullshit on your...

older | 1 | .... | 3 | 4 | (Page 5)